Batch import
Collect records with blank, suspicious, or outdated website fields.
CRM Domain Cleanup
Decide which CRM domains to write, review, or hold
Use Company Domain Lookup to fill blank website fields, correct wrong domains, and protect downstream enrichment, dedupe, routing, and reporting rules.
Built for RevOps teams, Salesforce admins, and HubSpot operators who need confidence-aware cleanup before CRM workflows rely on company identity.
One-time backfill
Repair historical CRM records
Run a cleanup pass for existing accounts with blank, suspicious, or outdated website fields.
Periodic hygiene
Keep company domains current
Review stale records on a cadence before enrichment, dedupe, routing, and reporting depend on them.
Triggered automation
Protect new records at intake
Resolve company domains when records are created or updated, then apply write, review, or hold rules.
Input
CRM company record
Output
Official domain + confidence
Decision
Write, review, or hold
Decision support
Cleanup decision matrix
Start from the CRM condition, inspect the lookup result, then choose the safest write action before downstream systems consume the record.
CRM condition
Current value
Lookup result
Conf.
CRM action
Downstream benefit
CRM condition
Missing website
Current value
(empty)
Lookup result
acme.com
Confidence
91
CRM action
ReviewDownstream benefit
Routing can resume after an operator confirms the official domain.
CRM condition
Wrong domain
Current value
figma.io
Lookup result
figma.com
Confidence
97
CRM action
Auto-writeDownstream benefit
Enrichment can match the account to the correct company identity.
CRM condition
Ambiguous company
Current value
(empty)
Lookup result
candidate domain
Confidence
64
CRM action
HoldDownstream benefit
Avoids a bad merge when company name, region, or parent brand is unclear.
Before and after the cleanup pass
The page should show CRM teams the exact field-level change: blank or incorrect website data becomes a reviewable official domain.
Before
Missing or incorrect
| Company | Domain | State |
|---|---|---|
| Acme Inc | (empty) | Missing |
| Figma Inc. | figma.io | Wrong |
| Notion Labs | (empty) | Missing |
->
After
Confidence scored
| Company | Domain | Conf. |
|---|---|---|
| Acme Inc | acme.com | 91 |
| Figma | figma.com | 97 |
| Notion Labs | notion.so | 99 |
Safe write policy
Confidence rules keep automated cleanup from becoming another source of CRM drift.
Policy
Auto-write
Threshold
Confidence 85-100
Decision
Write the suggested domain when the match is strong and the current field is blank or clearly wrong.
Policy
Review
Threshold
Confidence 60-84
Decision
Queue the update for an operator before it changes routing, enrichment, dedupe, or reports.
Policy
Hold
Threshold
Confidence 1-59
Decision
Do not write the result. Investigate duplicate records, parent brands, regional entities, or naming conflicts.
Policy
No match
Threshold
Confidence 0
Decision
Keep the domain blank. Error responses are separate and include no confidence score.
Implementation path
Keep the cleanup loop predictable: batch or trigger the record, resolve the domain, apply the policy, then update the CRM field.
Domain lookup
Resolve the company name to an official domain with confidence and match reasons.
Confidence rule
Classify each row as auto-write, review, or hold.
CRM update
Write safe updates and keep review rows visible for operators.
Where the workflow connects
Use the solution page for CRM cleanup framing, then move to the product, API, or broader CRM hygiene workflow when the user is ready.
Product evaluation
Company Domain Lookup product
Review the self-serve lookup product, input expectations, and core output fields.
Explore ProductAPI implementation
Resolve Company Domain API
Use the API path when domain cleanup needs to run inside Salesforce, HubSpot, or internal jobs.
View APICRM program
CRM Hygiene Workflows
Connect company-domain cleanup to broader account data quality workflows.
View WorkflowProduct boundary
Company Domain Lookup resolves company identity to an official domain. It does not replace ownership, availability, or contact-data products.
Not WHOIS
No registrant or ownership records.
Not domain availability
No domain purchase or registration checks.
Not email finding
No employee inbox or personal contact discovery.
Not a lead database
No prospect list or people-data source.
Frequently asked questions
Clean CRM company domains with a safer write path
Use confidence rules to decide which domains can be written automatically and which records need review first.
Need the full product overview first? Explore Company Domain Lookup