CRM Cleanup API

Resolve Missing Company Domains in Your CRM via API

Backfill and standardize missing company domains across Salesforce, HubSpot, and internal cleanup workflows with confidence-scored results and explainable match reasons.

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Confidence scoring
Bulk backfill ready
Salesforce + HubSpot friendly
Explainable match reasons

CRM cleanup snapshot

Before and after one API run

API-driven

Before

Broken records

Stripe Missing

(empty)

Acme Inc Wrong

acme.co

Notion Labs Missing

(empty)

After

Verified writes

Stripe 98

stripe.com

Acme Inc 93

acme.com

Notion Labs 99

notion.so

// POST /api/prospecting/company

{"company_name":"Stripe","additional_context":"US payments infrastructure"}
=> {"domain":"stripe.com","confidence":95,"is_live":true,"found":true}

Why missing company domains break CRM workflows

A blank or incorrect website field is not cosmetic. It weakens enrichment, routing, dedupe, and reporting everywhere company identity is used as a key.

Broken enrichment

Enrichment jobs fail or waste credits when the domain is missing, stale, or copied from the wrong brand.

Duplicate accounts

The same company forks into multiple records when domain logic cannot normalize parent, brand, or legal-name variants.

Incorrect routing

Lead assignment and ownership rules drift when company identity is derived from free text instead of a verified domain.

Operational guidance

Backfill once, standardize continuously

The API should not only fix today's empty fields. It should sit in the path of future record creation so the CRM stops drifting back into the same state.

Run on record create, update, import, or nightly cleanup jobs.
Store match reasons alongside the write so ops teams can audit later.
Use confidence thresholds to decide what is auto-written versus reviewed.

How the API fits into CRM cleanup

Use the same resolution layer for real-time record hygiene and bulk historical backfills.

Company record changes

Trigger from Salesforce Flow, HubSpot workflow, CSV import, or an internal batch job.

Elvesora resolves the domain

Return the best domain candidate, confidence score, and match reasons in one response.

Write rules decide the next step

Auto-write high-confidence matches and queue ambiguous rows for review before they hit the CRM.

Downstream automations improve

Enrichment, routing, dedupe, and reporting all run on a stronger account identity key.

API contract for CRM cleanup jobs

Keep the implementation surface small: one request, stable fields, and confidence-based write logic.

POST /api/prospecting/company

Request

curl -X POST https://prospecting.elvesora.com/api/prospecting/company \
  -H "Authorization: Bearer $ELVESORA_API_KEY" \
  -H "Accept: application/json" \
  -H "Content-Type: application/json" \
  -d '{
    "company_name": "Stripe",
    "additional_context": "US payments infrastructure company"
  }'

200 OK application/json

Response

{
  "success": true,
  "message": "Company lookup completed successfully",
  "company_name": "Stripe",
  "normalized_company_name": "stripe",
  "domain": "stripe.com",
  "confidence": 95,
  "is_live": true,
  "reasons": [
    "Official brand match",
    "Root domain resolves to the company website"
  ],
  "lower_reasons": [],
  "found": true,
  "remaining": 99,
  "limit": 100
}

Auth Bearer token

Mode Real-time + batch

Recommended write gate confidence >= 85

Primary output Verified domain

Fields your workflow should care about

domain: Registrable company domain suitable for CRM website fields and enrichment joins.
confidence: Integer score from 1 to 100 that your workflow can use to auto-write, queue, or reject updates.
is_live: Boolean signal for whether the resolved domain appears reachable.
reasons / lower_reasons: Evidence for the match and any concerns that make the write auditable for ops teams.

Recommended write rules

Auto-write high-confidence matches

Use a threshold such as 85 when the target field is empty or clearly invalid.

Queue ambiguous rows for review

Preserve the existing CRM value when the match is uncertain and route the row to a cleanup queue.

Store reasons with the update

Write reasons and lower_reasons into notes, logs, or an audit field so ops teams can trace why a domain changed.

Use it with the systems around your CRM

The API page should help implementation teams move from idea to deployment without a sales step.

Salesforce Flow / Apex

Resolve domains on Account or Lead create, update, or import before enrichment and assignment logic runs.

HubSpot workflows

Populate the company domain property and trigger downstream cleanup or enrichment from one response.

Warehouse and batch jobs

Backfill historical records from CSVs, dbt models, or internal data pipelines without changing the response contract.

Works with product and workflow pages

Use this page when implementation is the blocker. The linked product and use-case pages give the surrounding workflow context.

Solution page

Fix Missing Company Domains in CRM

Business-facing positioning for RevOps teams cleaning incomplete account records.

Open CRM cleanup page

Product page

Company Domain Lookup

Core product surface for direct company-to-domain resolution, pricing, and capabilities.

Explore product

Use case page

CRM Hygiene Workflows

See how domain resolution, enrichment, and validation fit together in one workflow.

View use case

Frequently asked questions

Start fixing missing company domains with the API

Generate a key, run a test request, and ship the cleanup job into Salesforce, HubSpot, or your internal data pipeline.

Get API key Explore product

Need the business-facing overview first? Open the CRM cleanup solution